The ill-fitting nightclub top behind a multimillion-dollar business
When Annabel Hay’s fashion tape let her down on a sweaty nightclub dance floor, her wardrobe malfunction turned into a fast-growing company selling modesty-saving glue.
The sweaty dance floor of once-cool Sydney nightclub Chinese Laundry is not the usual birthplace of a multimillion-dollar company. But a 2016 wardrobe malfunction mid-Dom Dolla concert spurred Annabel Hay to found Clutch Glue, a water-soluble way to help clothes and slingback shoes stay in place.
The company is now valued at $10 million and recently completed one of the biggest pre-seed rounds for a fast-moving consumer goods company globally with Blackbird Ventures, as well as Koala and Milkrun co-founder Dany Milham on its register. Ms Hay says the company is on track to make more than $30 million in revenue next year now that Clutch is being sold in US pharmacy giant CVS.
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