The muscle and clout behind Australia’s $750m acai boom

Bill, the co-owner of Acai Underworld at Landsdowne in the outer south-western suburbs of Sydney regularly turns away 100 carloads of customers a night because the car park is already full.

He’s become a cult figure on social media. His food truck goes through about 100 bright purple 10-kilogram buckets of frozen acai pulp a week, which he transforms into delicious acai-based desserts with toppings including granola, banana, strawberries, Biscoff, peanut butter and Nutella.