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Meet the skincare company with 460pc growth

Identifying a niche is easy. Filling it – at scale – is the challenge, as these successful founders discovered.

Lauren SamsFashion editor

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Necessity is the mother of invention, and for Qure co-founder Kristina Orlic, a lifelong battle with skin issues sent her searching for solutions. She would send those solutions to her brother, Matt, who lived in Croatia, for him to try, too.

“When she visited me in Croatia, she noticed a significant improvement in my skin and naturally assumed it was because of the products she had sent,” says Matt.

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Lauren Sams
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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