Former big four consulting partner John Riccio says it takes him about five minutes a week to create and schedule five LinkedIn posts: two for his about 4000 followers and three for his new consulting outfit, Endpoint Partners, and its 100 followers.
He automates much of the task using Brand Ninja, a start-up generative AI-driven service that his firm is advising and invests in. The service does all the research and writing, leaving him to check the material and approve each entry.
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Edmund Tadros leads our coverage of the professional services sector. He is based in our Sydney newsroom. Connect with Edmund on Twitter. Email Edmund at edmundtadros@afr.com.au
