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How Aware Super beat the sector’s reputation for bad customer service

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In the 30-plus years since Australia’s retirement savings sector launched, the words “customer service” and “superannuation” have become a paradox.

But even as fund CEOs concede they have fallen short on customer care and regulators and politicians threaten crackdowns if they don’t improve, a handful of firms prove an exception.

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Hannah Wootton is a reporter for the Financial Review. Connect with Hannah on Twitter. Email Hannah at hannah.wootton@afr.com

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