Essential Ingredient failure spurred on by skeleton sales staff
Simon EvansSenior reporter
The administrators of collapsed gourmet food retailer The Essential Ingredient say the company could have been trading insolvent for as long as nine months and had been hobbled by a lack of staff.
A report prepared by PwC for creditors of The Essential Ingredient concluded that pressure on family budgets – from higher mortgage repayments, rents and other expenses – had led to a collapse in demand for the company’s high-end grocery items such as mustards and pasta sauces.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
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