Almost $600 million has been written off the value of the country’s most popular wine brands – from Jacob’s Creek to Wolf Blass – as the big producers battle to attract younger consumers who are increasingly turning to ready-to-drink spirits.
The slump in the value of these big brands comes amid a consolidation in the winemaking industry. Taylors Wines, a large private producer, is considering the acquisition of labels such as Lindeman’s, put on the market by ASX-listed Treasury Wine Estates.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
