$3 hot dogs and a mini-shop behind $1.2b petrol bet
Service stations with the lot have arrived in Sydney as part of Viva Energy’s national rollout of the OTR brand, in a makeover that is 30 years overdue.
Jevan Bouzo (left), CEO of Convenience & Mobility at Viva Energy, and Yasser Shahin, executive chairman of Peregrine Corporation, which sold the On the Run business to Viva last year for $1.15 billion. Roy VanDerVegt
Home-brand energy drinks, $3 Moe’s hot dogs and mini-supermarket aisles are at the centre of an Australian petrol station renovation for the digital age.
The $4 billion ASX-listed Viva Energy took a $1.15 billion punt last year on the acquisition of the On the Run business from Adelaide’s billionaire Shahin family. It is convinced the OTR brand will be as successful as Bunnings and JB Hi-Fi on the national stage. Until now, almost nobody in Sydney has heard of it.
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